What is the most effective form of marketing and planning?

Fact: With over 80% of internet users owning a smartphone, we live in a time where technology dominates our everyday lives. There is a looming misconception about the need for calendars and diaries in our modern day society.

Despite the introduction of digital planners and event notifications popping up on our electronic device, promotional calendars and branded diaries have continued to be in the top 20 promotional product ranges for two consecutive years (2015/2016)

Did you know that 68% of companies have incorporated mobile phone marketing into their strategy?

Now is the time to consider utilising promotional calendars and diaries. With the costs of running adverts, apps, PPC campaigns and now Facebook advertising which are specifically targeted at mobile users, the Brands’ overall annual spend has the potential to increase considerably year after year.

On the other-hand promotional calendars and diaries are a timeless and cost-effective way to ensure your brand is in front of your clients 365 days a year.


Why are calendars and diaries preferred among consumers over mobile phones?

According to a report published by the Psychological Science Journal using a paper and pen boosts your memory and the ability to retain information, therefore by writing an event in your calendar you’ve got a better chance of remembering the details.


You will never forget that all important:

  • Birthday
  • Anniversary
  • First date
  • Insurance renewal
  • MOT
  • Renewal of utility contract
  • Dental check
  • Tax return deadline
  • School placement applications

Calendars and diaries have become an essential for both the workplace and home, where most of a persons’ day is spent sat in front of a screen in an office it’s a nice break from the digital world to get your diary or calendar out and planning your schedule.
The second you write in your calendar or diary it becomes personal and unique to you and you have the security of knowing that it cannot run out of battery be hacked or mysteriously deleted!

Promotional calendars are popular because…

  • It’s a one-off payment that secures a year’s worth of advertising promotion that won’t be scrolled past on social media
  • Personalised wall calendars ensure your brand is displayed In the workplace or at home, (the most visited room of the house is the kitchen)
  • Branded diaries are kept with you at all times
  • Each calendar or diary can be personalised with your corporate logo to ensure your brand marketing message is displayed in a stylish and effective way.

How can we help?

Here at Executive Gifts UK we have a wide range of promotional wall calendars, promotional diaries and for your sweet-toothed customers, have a look at our branded advent calendars all that can be printed with your logo.
For further information or if you would like some help with your brand ideas please call 01234 344317. We’d love to hear from you.

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