Free gifts and giveaways are one of the most enduring tactics used by brands, and it is easy to understand why. No giant leap of faith is required to believe that individuals will think of a business more favorably if they have been given something free.
- 56 per cent of respondents felt more favorable towards a brand after receiving a promotional item.
- 79 per cent said it would make them more likely to do business with the brand in future.
The survey also asked how many promotional products do you have on your desk, over half answered they have 3 or more items on their desk, the most popular being: